If you are following Fondacio activities, you may know that the Youth Leadership and Development Centers (YLDCs) are being developed in all Asian countries where Fondacio Asia is based, running its social projects. In Myanmar, more specifically, the “Youth Leadership Program” (renamed “YLDC” in 2016) was the first project to be launched in 2005, followed by CLUBs in 2012 and Green Pastures in 2014. YLP was the pilot project, which instilled a positive energy to the team members, inspired them to go further in their social action and gave them the motivation to diversify their activities across the country.
Since its creation in 2005, 345 students have had the opportunity to join our formation, either in the YLP or in YLDC programs. We know, with great satisfaction, that the majority of our former students are currently working or involved in social actions for the benefit of others.
We are sure that our successes were in part the reason Bishop Francis requested us to open, for next September, a second YLDC in the North of Myanmar, in Myitkyina! Following the example of all Fondacio projects, this center will be fully managed by our alumni. So, our new objective is to welcome, every year, 25 students in each YLDC (Yangon and Myitkyina) for each batch (2 batch per year)… So, to train 100 students per year in total!
However, as you might guess, this ambitious goal could not be achieved without a smart and efficient promotion strategy. This is the reason why, from the 15th May until the 20th June 2017, all the YLDC team members are actively participating to the “Recruitment Challenge”.
The goal? Recruit 25 students for next YLDC Yangon batch that will start next July!
The concept? Go out and meet young and marginalized people to promote our key Life Skills program!
The strategy? Create a ludic game where 2 teams, each of them composed of 3 persons, compete to recruit the maximum number of applicants! Before the challenge started, we agreed the area where each of us will recruit, using a Yangon map. Thus, armed with our brochures, banners and other communication supports, we promoted our training at the Church, in the street and even go door-to-door!
And as every good challenge implies a lovely reward… the best and most persevering team will win a dinner at a lovely restaurant!
MAY THE BEST TEAM WIN! 🙂